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HOME IMPROVEMENT

36fdb1a35cd2f54f95cf2119fb5bc7ed_L HOME IMPROVEMENT

The challenge

To keep up with changing styles and trends in home renovations, a major Australian flooring retailer was introducing fresh stock to their stores on a monthly basis. This created a build-up of inventory as well as a dilution of new stock sales as consumers were being offered both new and clearance products right next to each other. Our client needed a new clearance strategy to manage their challenges and maximise sales. 

The solution

Active collaborated with the client and reviewed all options to identify a solution to address the inventory stockpile in multiple markets and remove the in-store competition. A 6-month strategy was agreed upon to move the obsolete stock which included a bi-monthly online auction through Active's partner Grays Online. 

The result

The online auction strategy was able to build awareness of Grays being the official 'clearance' partner for this client ultimately moving 100% of the stock, clearing all warehouses of surplus and allowing much needed space for incoming stock. 

cost-effective HOME IMPROVEMENT
fast-moving HOME IMPROVEMENT
competitive-prices HOME IMPROVEMENT
value-recovery HOME IMPROVEMENT
real-results HOME IMPROVEMENT
 
covidpop HOME IMPROVEMENT