Every year expectations rise leading up to the holiday season with sales forecasts looking very promising. It is the time of the year where most retailers across Australia are expecting new product lines to come in and therefore stock up in preparation for the year’s busiest season. However, there are some retailers who still have piles of excess stock taking over their warehouses while waiting to be sold.
This problem often becomes even bigger when retailers already in this situation are left post-Christmas with unsold and additional products sitting on their shelves in stores and warehouses. Managing excess inventory could ultimately become a living nightmare for many businesses.
The obvious solution is to mark down inventory in store to eliminate excess, sometimes multiple times – however this comes at a significant cost. For those that are interested in deriving more value from their excess inventory, they should look at other options, such as liquidation or corporate trade (also known as barter).
Before considering either option, retailers must define their needs. Is there a short-term cash need? Which one will offers greater value? Is there interest in expanding distribution channels? What financial, brand or distribution challenges is the company facing? Would it be beneficial to reduce costs for expenditures across their enterprise?
Based on that, it is worth comparing liquidation and clearance models, to investigate if the alternative solution to traditional methods of managing excess inventory is any better.
A solution by default - liquidation
Liquidation of inventory results in selling assets off quickly, often for less money than originally paid for them. Companies can either use their normal distribution channels at dramatically reduced prices, or sell entire inventories to a liquidator, also known as an off-price buyer, who will pay a lower price for the products, paying immediately and taking possession.
Retailers often turn to liquidation because of its ability to generate cash immediately. For that reason this solution has been integrated into most retailers’ supply chain strategy; it’s a solution by default to excess inventory issues.
Yet, while the benefits are clear, liquidation does have some significant drawbacks. As the inventory is typically sold for much less than what the company paid for it, retailers must take a loss on their income statement. When reported, this could negatively impact investor sentiment towards the company. Also, until that inventory is either sold or the liquidator takes possession, storing the goods means that warehouse space can’t be used to stock for the upcoming seasonal merchandise or accommodate a new product line.
Most importantly, there’s the missed opportunity of getting more value across their business.
The alternative - Active
With Active, excess inventory not devalued and typically is equal to the wholesale/acquisition cost of the inventory.
We enable retailers to receive more value for their excess inventory vs. traditional liquidation models, as the value received is typically higher than the liquidation value of the goods. And, in many cases, we will sell the inventory to the same distribution channels that the retailer has in place, meaning that supply chain disruptions are minimal. In addition, since we have partnerships across multiple categories, we often provide access to new distribution channels –ones that the retailer would not have access to otherwise– such as trading partners or private networks (i.e. employee and friend and family sales).
The good news is that retailers looking to manage their excess inventory leading up to this holiday season have options to consider. Ultimately, the company’s needs drive which is the best choice.